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A non-profit brand identity that connects
eight intermountain west states and
their collaborative efforts with
EV infrastructure 

A non-profit brand identity
that connects eight intermountain west states and their collaborative efforts with EV infrastructure 

ChargeWest TM

Improving
electric corridors
across the western
United States

Improving
electric corridors
across the western
United States

Background

ChargeWestTM is a collection of Intermountain West states which are committed to improving electric corridors across the western United States; building infrastructure on rural gateway communities, state and national parks, monuments, recreation areas, and scenic by-ways. The states involved are Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, and Wyoming.

Challenge

Creating a brand that will be carried across eight western states that each have unique and specific applications for their state when it comes to EV (Electric Vehicle) infrastructure.  Communication of the brands core mission and goals to each states unique audience is paramount.

Solution

Creation of a brand that shows unity of the mission of ChargeWest TM and the features unique geographical and vocational highlights of each state.  Delivery of a user friendly platform that accommodates all eight intermountain states specific market audiences that will be utilizing it.

Website

Clean, intuitive UI (User Interface) that
is easy to navigate and find the state specific
applications of EV infrastructure quickly and efficiently

Clean, intuitive UI (User Interface)
that is easy to navigate and find
the state specific applications of EV infrastructure quickly and efficiently

Brand Identity

A non-profit brand identity that connects
eight intermountain west states and
their collaborative efforts with
EV infrastructure 

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