A brand identity that showcases
quality, dependability and
helps to build a strong and
committed customer base
Red Dog Tools
custom vehicle toolkits
Custom vehicle toolkits
Red Dog Tools are, by trade, mechanics, off-roaders, and overlanders. Each toolkit is road-tested and personally used by the individuals on Red Dog Tools team. Red Dog Tools belives that you don’t need to carry extra tools or weight. Red Dog Tools has helped hundreds of off-roaders and overlanders customize kits for their rigs.
In a world full of cheap tools, non-vehicle specific off-roading and overlanding solutions, Red Dog Tools needed to separate themselves from the noise in the market. Building trust amongst customers that are trusting these tools to perform in them most extreme environments needs to be conveyed in the commitment from Red Dog Tools Team.
To build trust with customers in the off-roading and overlanding industries companies should focus on quality, reliability and personal/proven use of their products. The gap can be bridged through messaging that highlights the company’s commitment to quality and reliability, as well as modern, industry relevant design showcasing the end product in action.
Bright action oriented photography
that stays true to branding identity.
Clear industry relevant iconography,
with relatable brand anchor.